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What are some elements of a PR campaign?


What is their relevance to a PR campaign? Why is it important to have a PR campaign? What is a real world example of a situation that illustrates the importance of a PR campaign.

Controll the flow of information
Found you a whole fifteen page pdf report called 'Elements of a PR Program' here: http://pr.e-agency.com/pdf/elementsofapr...

Hope this helps!
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