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What are the forms of organisational growth? |
What are the forms of organisational growth? A firm鈥檚 growth is tied inextricably to its survival and profitability. In this context, the meaning of growth must be broadly defined. Although product impact market studies (PIMS) have shown that growth in market share is correlated with profitability, other important forms of growth do exist. Growth in the number of markets served, in the variety of products offered, and in the technologies that are used to provide goods or services frequently lead to improvements in a firm鈥檚 competitive ability. Growth means change, and proactive change is essential in a dynamic business environment Source(s): Pearce鈭扲obinson: Strategic Management, Ninth Edition |
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