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| *Ostroff, Fair and Company>>>Corporations |
How and does Macy's fit the definition of an e-business? |
Can someone please explain if macy's fits the definition of an e-business and can you explain why it does. Thanks you!! Macy's does fit this definition, yes. An E-business is defined by many things, but mainly: top rankings in search engines when the most appropriate words to that business are typed in (In Macy's case: clothes, shoes, housewares, etc), a fully functional shopping cart function, extremely clear pictures and descriptions of items for sale (sizes, availability, colors) the capacity to pack and ship items internationally (in this case), a searchable database to find what your looking for on their site, a distribution/warehousing system that will tell you if that item is in or out of stock, a webmaster that updates at least twice a day (a critical function in an E-commerce site), a customer care section, and FAQ section, and email offers sent to past customers for savings, free shipping, etc on a regular basis. An E-commerce site has all of the above and a few more but those are the basics. Essentially any site that mimics the function of a retail location (purchasing, returning, complaining, or having questions answered quickly) is an E-commerce site. There is of coarse a HUGE variance amongst these sites in their usability and efficiency, however as a Macy's online shopper there is no doubt that the site mimics their retail locations very well, which is the point of a good E-commerce site, with an added degree of convenience and efficiency. Macy's does this very well online. isn't macy's online selling items? that to me is an e-business |
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