Ostroff, Fair and Company
*Ostroff, Fair and Company>>>Corporations

Referring to a grocery store as a "banner store" means what exactly?


Does it mean that its the first of many to come? Say a large corporation purchased the only existing grocery store with that particular name and location. Any ideas?

I think it means it's their example of their personal best, their flagship store, their standard-bearer.

Usually banner stores have the best merchandise, etcetera.
I suppose they use these stores to demonstrate their best potential.
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