Reason for 0% APR Cards?

What is the reason for credit card companies offering a 0% apr card apart from the usual promotional spin? Is there somnething to do with the economic cycle we are in?

Lethargy.
People join for the 0% but then stay with that company when the rate rises.

Also they got you hooked for insurances and other services.

.The economy is great right now.

The current fed. interest rate is 5.25%

I have a feeling the 0% APR is like a temporary 6 month kind of deal till the real rate kicks in
It is just to attract new customers... I have never seen any card company offer 0% for more then 18 months or so.

And they hope you will screw up and forget to make a payment, which will make the interest rate go to 23% or more...
Because people don't usually pay off their credit cards while they're in 0% APR. I think usually after 6 months your apr will go up to like 16.9%. Credit cards are not anything good. They're all in the business to rip you off.
Most of those offers are called "teaser cards". They offer the zero interest rate only for a short period of time then it automatically changes to the high rate. be careful.
worked in a bank

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