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| *Ostroff, Fair and Company>>>Financial Services |
Can u fail at sales, even if u r passionate about product, prospects and have right approach? |
no sales person in my company is / was very successful at selling the product i sell. how can i succeed ? i am passionate and very structured (SPIN, miller-heiman methods), but prospects remain sceptical about this product (e-learning) or bought that some time ago already Your question was if you make all of the right moves can you still fail at selling a product. The answer is sure. If there is not demand or interest in the product or service by the market, it's not going to sell. You may sell some here or there to a few people that have a need for it or that are influenced into buying it by a salesperson's persuasive sales pitch. However, if there isn't enough of a demand for the product, it's going to fail to sell. I work for a large food manufacturing company. Some of our products sell like crazy...some do not and end up failing. The same sales people are selling the products. So, it's the lack of demand for the product that causes the product to fail to be successful. The way to catch this up front is for marketing teams to try to gauge demand for the product before launching it. They can do this through focus groups, surveys, test markets, etc. If these steps were over looked or not done properly, then you end up with the situation you are in. |
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