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| *Ostroff, Fair and Company>>>Marketing & Sales |
How do i become head of ticket sales for a sports team? |
I am in college and i am studying business marketing. I truly want to do something with sports, preferably hockey or baseball. I know teams and stadiums have executives in charge of ticket sales. What types of things do you have to do in that type of job and what should I study in college to achieve that particular job? The BEST thing you can do is to actually go out and get a sales internship/job while in school. Business classes do only so much to prepare you for a sales career. The majority of it is by actually doing it and learning through trial and error. If there are any sports teams in your area, offer to come in for a few hours a week as a part-time sales rep. If they say they can't or won't pay you, offer to work on straight commission (that will motivate you!). Even better would be to do a full-time summer internship with a team in-season and get on the phones and sell. Most entry-level sales jobs in sports are inside sales and you will be responsible for cranking out 50 or 60 calls a day to prospects for season tix or group sales. Outside sales is the next step in which you will be responsible for setting up meetings outside of the office with prospects, typically businesses, etc. Ultimately, you are judged based on your total sales. One thing to expect is a nice and low base salary for inside sales. However, commissions can make up for that. Overall, get as much sales experience NOW. School will not fully prepare you to be successful. Of course, there are various sales books out there that help. I suggest that just as soon as you can, after graduation, that you forget most everything that you have been taught... Most of those instructors live in a dream world.. Now.. ticket sales is a pretty easy thing to understand.. but ticket sales on a large scale is a tough thing to understand.. though it has a very simple explanation.. such as "hey man you wanna buy a ticket"?.. the area you want to move into is selling or marketing a large block of tickets.. most likely if you are hired by a sports team, you will wind up on the phone peddling season tickets or group tickets.. you will have to learn how to sell.. once you get the training for it.. your success or failure will depend on your sales ability.. you have to start somewhere.. it might as well be the ground floor.. you can do it.. apply and tell them that you want to learn the business.. when you have done that.. then you apply some of the marketing rules you have learned.. good luck Good luck. It takes a LONG, LONG time. You have to intern forever with little to no pay when it comes to professional sports. Join your local Sports Marketing Association if you have one at your school. It helps if it is a Division I athletic school too and you can volunteer to work at events and get to know people in the industry that might be able to provide you with an internship opportunity. Also, there are schools that actually have Sports degrees. I think ASU has one, but would not recommend attended that particular school. Previous experience as a sports marketing intern. Have friends who work in sports for UofA, Chicago White Sox, The Rose Bowl and the San Antonio Spurs. |
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