Ostroff, Fair and Company
*Ostroff, Fair and Company>>>Marketing & Sales

What is "Presence Marketing?'?


I have never heard this term before and would like some clarity. I think its just a fancy term for experiential marketing

I agree with you on the "fancy term" feeling. It seems there is no true definition to be found, however many companies are now employing people with the "presence marketing" title. I believe I even saw at Coca-Cola they have a VP of Presence Marketing.

Funny how new & improved titles can make an old technique seem so fresh. Source(s): 10 years in sales.
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