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| *Ostroff, Fair and Company>>>Marketing & Sales |
Retail store sales how to improve them? |
I have just secured my first manager job any experienced managers out there that can give me a few tips for boosting sales and getting the best from my staff i would really appreciate it Sales generally result from advertising, and the "work" staff does generally comes from how they "like" their manager. That doesn't mean they have to be your friend, but you must be seen as fair and honest, and a direct example. Ron. One way to boost sales is by creating an environment that brings in the crowd you are trying to attract. For example, if you are selling juniors clothes play current music and bright store fronts to draw them in. If you want to get the most from your sales people treat them good and ask for their opinions and ideas, even if you don't us them, it helps make them feel involved with what is going on and that boosts morale. I also like to do things for my employees when they lease expect it like bring in muffins on a random day to let them know I appreciate them. Another thing you can do is help them to sell in a way that fits their personality not just one way that is almost scripted that way they feel more comfortable and in turn make more sales. Iam not a manager.. But i would like to suggest a basic technique of marketing in the retail sector.. Firstly conduct a market consumer survey in the area where your store is located about the ways to improve the quality and standards of the store,and enquire whether the price is competitive..and also introducing new offers(Buy 1 get 1 free).Compare the prices and Quality of the products of your competitors and that of yours..And regarding your support staff, improve the working conditions with better pay packages.. One tip a day, Ensure that each of your staff, Greets each Customer visit your store, each time and attend them with a smile. They shall keep suggesting, on more article to put in their cart for purchase, seeing the items being picked. In process your store materialize higher sales and customer avoids missing / skipping the article of his interest. With all the Best ! I am a manger in a clothing store and the easiest way to boost sales is to train your staff to ALWAYS go for an add-on sale, i.e. if someone is buying a skirt, show them the top that matches, then the shoes and maybe some accessories. Depending on your stores refund policy, you could tell the customer that they should take them home and try them on and get family opinion - if they don't like them they can bring them back (most people don't bring anything back!). To keep staff sweet, you have to motivate them, give them responsibilies and let them take ownership of a section or duty within the store. If you have to be critical, make it constructive, and never forget that you are their BOSS, not their Friend!! Well done for getting the job, and best of luck! :-) myself :-) You may get all the things you have to do from a head office somewhere so there may not be anything else you can offer in that department. However, you have to get your staff to respect you. Focusing on customer service would be the biggest way. I think that would boost sales! Lead your staff by example and show them how it should be done! |
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