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| *Ostroff, Fair and Company>>>Marketing & Sales |
How can I make a transition from marketing to business development? |
I'm in product marketing in the consumer technology sector. Any advice would be appreciated. Your situation is very common. I work in HR and it's something that employees that I've worked with have asked for as well. It is difficult to do an outright transfer because the receiving manager tends to be skeptical until they can see some of your work. So if you can't do an outright transfer then you may want to consider some of the following options that I've created for employees in my organization: - work with HR and see if there is a job rotation program that you can participate in within your own company - talk to your manager to see if you can take on a BD deal as part of your current role - it's a "try before you buy" on the part of both the BD leader and your manager wins b/c they will still have you for a certain period of time before you transition over. - identify a BD leader that you admire, ask them if they can play a role as your mentor and get more feedback and advice from them. Although this doesn't get you into a BD role, it helps you network within that community and gives you a great perspective on the needs of the role - meet with someone in recruiting and see what the skills are for hte new role and address any gaps you may have with on the job training or curriculum training. Hope this helps - good luck! |
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