I have been looking at pharmaceutical sales classified ads and I keep seeing these two phrases over again but i don't understand what they mean. If you can help please let me know.
"Business to Business" (BTB) sales means pretty much what it sounds like - you would be calling on businesses to make sales rather than calling on people at home. Just about anyone who sells anything to businesses would be considered a BTB salesperson.
PCP = Primary Care Physicians. If you were a pharmaceutical salesperson calling on PCPs your job would be to call on doctors offices and try to get them to prescribe the specific drugs that your company had to offer. |
