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| *Ostroff, Fair and Company>>>Marketing & Sales |
How to inspire my sales staff to improve their sales? |
How to inspire my sales staff to improve their sales? give them incentives, for any minimum number of sales/units sold. make the incentives appealing and reachable so they wont feel like its impossible to get the incentives. that way, they will really feel motivated. aside from incentives, recognize a job well done; have a bulletin board to post good works, success stories, inspiring stories. research says recognition is the best form of motivation. good luck! Incentives, my friend. Do you get more money or incentives if your staff does better? If so, maybe you could buy a gift card, and tell them whoever improves their sales the most that month gets the gift card. Talk to YOUR manager about it, too. Maybe they would spring for the gift card. Or, you could give someone off a few hours with pay. Rewards! In my store, our district manager is determined for us to reach a certain goal and has offered a cash reward to the store that makes the highest percentage over their goal. Our sales associates are now offering sale items to every customer, whereas they were just hanging around talking to each other. Another time, we were supposed to collect emails from customers and no one was doing it so our store manager took $30 out of his own pocket, placed in our store safe and promised to give it to whoever got 600 emails first. Our recieved emails suddenly went from 2 a week to 20 a day! Of course, if you want to be harsh, you could go the other way---in my last job, every person was assigned a sales goal every day. It was based on a percentage of our daily goal to how many hours they worked. They had to meet that goal in dollars, transactions, Average dollars per transaction and number of items per transaction. If one person continuously failed to meet goals, sold less than 3 items per transaction, and less than $15 per transaction, they were counseled by management. If it did not improve, they were written up. If it still did not improve, they were terminated. I quickly quit this management job---you can talk yourself blue in the face to customers, but you can't MAKE everyone buy 3 items that total over $15, and I refused to fire my hard workers over it. Besides, rewards always work better than punishment. Have a contest with a decent prize. The competition usually lights a fire. Beside giving rewards to your employee you can do a throw a special event that can attract customers instead. A good theame can be something like a "God Rush Week" People will wonder then they will ask the question. Do little free giveaways to the customers kids like a balloon. Give out flyers at the front of the store so costmer can know what your doing. Then the next plan is to throw in a prize at the end, it could be gift certificate to restuarant or electonic store, extra vacation day, etc, it doesn't always have to be cash that they can win at the end of the week for who gets the most sales in. It can be fun if your staff puts on a positive and professional attitude. What I'm trying to say is if your staff is not putting in the effort and we know that we can't fire them either, then aim for the customers attention instead. |
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