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| *Ostroff, Fair and Company>>>Marketing & Sales |
What is retail supervisor and retail executive? |
Is it the same? What does it do? No,they are not same. In every one of the thousands of retail stores across the country, there is at least one retail sales worker supervisor or manager. Because the retail trade industry provides goods and services directly to customers, the retail supervisor or manager is responsible for ensuring that customers receive satisfactory service and quality goods. They also answer customers' inquiries and handle complaints. retail executive is the entry level positions as an accountant,cashier,sales etc Retail supervisors and managers oversee the work of sales associates and cashiers, and customer service, stock, inventory, and grocery clerks. (Some of these occupations are discussed elsewhere in the Handbook.) They are responsible for interviewing, hiring, and training employees, as well as preparing work schedules and assigning workers to specific duties. (Managers in eating and drinking places are discussed in the Handbook statement on restaurant and food service managers.) The responsibilities of retail sales worker supervisors and managers vary, depending on the size and type of establishment, as well as the level of management. As the size of retail stores and the types of goods and services increase, these workers increasingly specialize in one department or one aspect of merchandising. Larger organizations tend to have many layers of management. As in other industries, supervisory-level retail managers usually report to their mid-level counterparts who, in turn, report to top-level managers. Small stores, and stores that carry specialized merchandise, typically have fewer levels of management. Supervisory-level retail managers, often referred to as department managers, provide day-to-day oversight of individual departments, such as shoes, cosmetics, or housewares in large department stores; produce and meat in grocery stores; and sales in automotive dealerships. Department managers commonly are found in large retail stores. These managers establish and implement policies, goals, objectives, and procedures for their specific departments; coordinate activities with other department heads; and strive for smooth operations within their departments. They supervise employees who price and ticket goods and place them on display; clean and organize shelves, displays, and inventory in stockrooms; and inspect merchandise to ensure that none is outdated. Department managers also review inventory and sales records, develop merchandising techniques, coordinate sales promotions, and may greet and assist customers and promote sales and good public relations. In small or independent retail stores, retail sales worker supervisors and managers not only directly supervise sales associates, but are also responsible for the operation of the entire store. In these instances, they may be called store managers. Some are also store owners. |
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