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| *Ostroff, Fair and Company>>>Marketing & Sales |
What are some reasons a company might have peak sales during the winter months? |
I am doing a project for school and I need to come up with reasons a company would have peak sales during the winter. I am drawing a blank. All I could come up with is because of the holidays. Anyone have any others? I just need to list 2-3 reasons any company, not a specific one, could have peak sales. Reasons I listed for the summer months are tourism, weddings and the preferred weather in the certain areas. Now I just need a few examples for the winter. You nailed the primary reason of the holidays (Christmas/ Hanukkah), but this is not only because it is the gift giving season. Also: 1) Kids are out of school 2) Kids getting more new school clothes/uniforms because they outgrew them since August 3) People buying new coats/gloves/winter gear/rain gear, etc 4) Many parents/families take vacation and traveling to visit families (more airline and car/hotel rentals) 5) More free time to shop 6) Gets dark earlier (less time to be outside) 7) Cold/rainy weather - want to be inside 8) Entertaining more (more food, drinks, decorations bought) 9) End of year sales draw shoppers 10) New Year's resolution (buy gym equipment or get gym membership) 11) Making final tax deductible purchases (for tax year) 12) Businesses spending final end-of-year budget Christmas Hanukkah Bad weather (so people stay indoors to shop) New Year.. New Clothes End of year sales (Yes ... I read it ... bad weather ... starting the new year with new clothes and end of year sales are NOT holidays!) ^_^ after the holiday rush when everything slows down and sales aren't at their highest. Maybe because the demand for their services has gone up as a result of the cold weather i.e. (heater repairman, snow plowing services) etc. Holidays, Clear out items to make room for more inventory, low, low sales for the quarter, promotion for a certain prodcut. I would imagine Thanksgiving/Year end bonuses/Christmas/Huge discount sales are some of the reasons? because maybe its a clothes company and ppl are buying winter clothes to keep them warm. in the winter no one likes to be outside bc its so cold so they go shoppin. |
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