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| *Ostroff, Fair and Company>>>Marketing & Sales |
Selling shoes to men? |
i work in a shoe shop and i am new to being on the shop floor as ive only ever worked in restaurants,i say hello to the customers when they walk in,leave them to browse for 60 seconds then ask them if they are ok with the sizes and colours or if they want their size getting,but all they mostly do is walk out of the shop!! what am i doing wrong? i for one, dont like to be pestered in a shop, im a woman and i love shoes but cant stand people asking me if im 'alright', cant stand the pressure. however, your employers will probably want to see you enaging the customers. remember that men dont really buy shoes that much, when you say hello as they come in the shop, use that opportunity to say, 'give me a shout if you need anything' and then leave them alone. they'll then ask you if they want anything later. Have a bath. these days both men and women feel easily pressured in retail environments. If someone is following me round the shop or watching me too closely I will walk out. I want to be left completely alone and will ask for help if I need it. Are you hanging around too close to the guys? maybe that could be it. just a suggestions! You may not be doing anything wrong. At least for me, shoes are something that you "know it when you see it". If I look at the display and there's something there that looks good, I'll try them on. But if there's nothing there that I'm looking for, then I would go. In other words, it may have more to do with the selection of shoes available. Talk to them about anything but the shoes. Slowly walk toward them, stopping and looking at something on the way. When close say something like "my feet are killing me but working here does not give me time to select a comfy pair to work in". Or take a duster with you and suggest that while they are there perhaps they could give a hand with the housework. Say with a smile and a light way. You then get into a normal conversation which they choose to be in. I used these techniques when selling conservatories except I use a window cleaner spray and a cloth. You see I was not pushing them to buy but enlisting their help in a joking way to clean windows. The conversation flowed from there and the soon asked for my assistance and then I was home and ready to make a sale. Leave them alone until it is obvious that they need help. Keep an eye on them from afar, so that you'll know right away when they do need something, but do not hover, because that makes them never want your help. No, do not leave them browse and start asking them the sizes and shapes and sizes straight away, so that they are at their own but hyponotised right on the entry. |
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