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| *Ostroff, Fair and Company>>>Other - Advertising & Marketing |
Where would I find information about advertising recall rate for a particular product? |
Products that can be purchased in supermarkets... There are companies that conduct regular periodic research into advertising awareness for most product categories. They sell this research to the major advertisers. Your best bet is to get hold of one of these reports from a Brand Manager working in industry you're interested in. Some of the information from these reports gets published in marketing industry magazines as well as publications aimed at the retailers. Finally, search the 'net. Thank you so much |
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