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| *Ostroff, Fair and Company>>>Other - Advertising & Marketing |
What difference between users, consumers and customers in service company? |
I read about customer and consumer about products. But, someone buy service from one hospital, for example. How i call my patient: user, customer ou consumer? Can i tell customer who bought insurance and consumer or user who use? Someone know if Kotler, Parasuraman, Zeithaml and Berry tell something about it? Thanks so much to answer. Dear CUSTOMER : A person comes from us and Bargain for something but not buy or buy anything called CUSTOMERS. CONSUMER : A Person how will already using/Consumed our service called Consumer e.g. We are running mobile company and someone come and buy or Service or SIM card in this stage he is Customer, when i will using our service than he is CONSUMER, In some stage Consumer or User both are same but in some stages on all. Goutam Marketing Management said about any tool, users, consumers, costmers, there are one of the tool for Reasearch in Marketing. Marketing Mthodology said about, we are not able to give the final answer. we can give only found the answer, Because, some body expecting and thinking some other answer . so, Every one is Marketing Management Research. |
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