Ostroff, Fair and Company
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What does "initial quality" mean on car commercials?



What does that mean? Best ranked in 'initial quality'? Within a year, some other car might be a higher quality car? Thanks, I've been wondering this for a while.

It refers to defects present when the car rolls off the lot. Product testers will buy a certain number of cars from a manufacturer and perform a statistical survey to determine how many defects per car exist immediately after the car leaves the lot.
It's the quality of the overall cars of a particular model- which will give us a picture of how well-built the cars are. They are numerous dimensions used, some are panel gaps, interior noise, cabin material, engine reliability etc. This should give you some assurance in deciding which car to purchase.

Check out http://www.jdpower.com/autos/quality-rat... to know more about different brand qualities and the dimension of qualities measured in a car by JDPower, the leading car quality researcher. Hope this helps.
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