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| *Ostroff, Fair and Company>>>Other - Advertising & Marketing |
How can we improve the number of people attending our block sale this weekend? |
We are having a block sale this weekend here in Holland...we have 6 families confirmed and 3 maybe's...have posted ads in all the local papers, all the local Yahoo groups for yard and garage sales, have put signs up at stores/laundry mats, and have tons of signs for outlying intersections to point potential customers who didn't see the ads in the right direction. The ads have all the good "highlights" from everyone's sales. what else can we do to improve traffic flow to our sales? Make it a festive feeling sell, have lots of helium balloons tied to the goods, then give them to the buyers when they leave! Have good music playing, not all that rock trash, good tunes for everyone. Bake some brownies/cookies, have them their for the buyers. Display your goods with flair! Have sacks and paper to wrap the breakables with, treat your sale like it is a high end department store.... Organize and make sure everything looks sparkling clean! even old magazines can be bundled together and tied with: for womens mags, ribbons, for mens, jute string, make them look like a real bargain. Make sure everything has proper sizing and cost on it. Invest in a better price tag, than the stick on dot. You can go to an office supply store and find all sorts of tags, I like the string tags myself, lots of room for name price size, etc. Group all electronics together, have an extention cord there so you can hook them up to show the working order. Have one for any tools, etc. If you are selling clothing, make them look good. If you are selling socks, bras, panties, roll them up and put in individual baggies with the sizes on them, that way they will stay neat. Same for any grooming aids/makeup. Put liquids in plasitc bags and tape good. Keep your sale area, clear of clutter and debris. If someone trips over sale items or boxes, etc, you can be held liable for injuries. Make sure you have plenty of change, invest in a locking cash box and have a person stationed at the end of the drive, or closest to the exit(so people will have to come to/by them on their way to/from their cars)everything must be sacked or marked with a certain color marker to show it has been paid for, yes, people will steal at garage sales! creeps....just have a good method set up amoung all familes. On price tags, you might do colors for different families. If you have "free items" mark them with a permanent marker in a place only you and the others know....yes, people will say,oh, I got this out of the free box....creeps! Get rest, have fun, look neat professional, dont smoke at sale, good breath, good hygene(yes, some people that put on garage sales are really gross) Have a horn or loud bell, and every 5-10th customer ring it and say....winner gets to pick one book/ect from the dollar table or whatever, just a little gimmick...people remember that stuff so if you have another garage sale, they will be there again, word travels in the block sale world! I would not let the small kids attend, they tend to get weepy when they see some of their "stuff" being sold. If you have stuffed animals, lamp shades, artificial flowers, that gather lots of dust, invest in a can of computer air cleaner, it blows the dust off like magic! Again, have fun, and hope you make lots of monies! Dont spend it at the other families sales!ha And one more thing, something that we do is invest in t-shirts for all the "worker bees/owners" maybe all wear Red ones bright yellow, lime green" then the buys knows who to bargain with! Offer snacks ... it works in the US. |
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