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| *Ostroff, Fair and Company>>>Other - Advertising & Marketing |
How do I advertise for a tag sale without putting signs on public property? |
Our town has recently passed an ordinance banning all signs from public property, including street signs, tree belts, and telephone poles. The main way most people advertise is by putting a sign up at the nearby intersection, and another at the end of the street. However, with the new ordinance, no one can do that any more. I live on a side street that doesn't get much traffic. How can I attract potential customers to my tag sale while avoiding the $50 fine that goes along with putting signs up? It sounds as if you are a in a small town.. go to your local radio station. I work for a major market cluster and more and more businesses of ALL sizes are turning to radio. I am not quite sure how long the sign ordinance will last.. When's the next election for City Council; however for the time being go with radio. It's top of mind... if the message is clear and concise and not SUPER LONG.. you should be able to drive more traffic to your business.. I am guessing the station's rates are reasonable.. look at value, not prime and just make sure you create a compelling message. I wish you well. Ask some small business owners if you can post on their property. they probably wont care if the sale wont affect their business (you're not their competition). Most people use the newspaper as the main source for yard/tag/garage sales. Put an ad in the local paper. Most have a special section for this type of ad and they are not expensive. How about parking a Car in a visible area with a Sign or shoe polish on it? Put an A sign on the top of your vehicle and drive round |
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