|
|
| *Ostroff, Fair and Company>>>Other - Advertising & Marketing |
How to calculate the number of the marketing materials for a TV station for children? |
I'm making a production plan for branding a TV station for children, so i need some help figuring the amount of promos, teasers and fillers for the first qaurter (3 month). When it comes to branding, I don't think you can ever have enough. Marketing research tells us that for every 3 times we see something, it will probably only register once, and then it might take 7-11 times for something to register before someone will take any action. How many events can you hit the same audience with to get the repeated exposure in a short period of time? What are you doing for cross promotional opportunities. With a TV station, there are probably several lower cost things you can do to drive traffic to a web site that will act as a relationship builder, which is probably more effective than a branding campaign... Unless, of course, you have a budget like Coca-Cola. If you want to shoot me a message to talk more, visit my web site. www.HollnerPromos.com |
| Tags |
| Government & Non-Profit Food Service Financial Services Administrative and Office Support Other - Advertising & Marketing Search Engine Optimization |
Finance Categories--Copyright/IP Policy--Contact Webmaster |