Ostroff, Fair and Company
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What is the potential of the Digital Signage market in Spain?



Who are the biggest suppliers?

The potential of the digital signage market in Spain is growing. On a weekly basis, more and more companies are announcing their DS initiatives. My educated guess is that the DS sector will reach the 75 m euros in 2007. It is currently (according to INFOADEX) valued at 50 - 60 m euros.

I am currently working in a DS software initiative - www.admiradn.com - and our 2007 objectives has been accomplished in the first 6 months.

In terms of the biggest suppliers : there sector is still a changing / growing phase. Many companies have created a lot of expectations however did not have a software or the structure necessary. Of course, Telefonica is offering a solution and Scala has signed a few deals. Admiradn.com is currently in a positive situation since it has 3 of top 5 retailers as running projects and clients. Source(s): Infoadex, personal experience.
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