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| *Ostroff, Fair and Company>>>Other - Advertising & Marketing |
I have an idea? |
i have thought of a new product and i would like to start marketing it but i want to avoid other imitations of my idea as there have been for many other ideas.. is there anything in the copyright laws that i can use to stop imitations or are there loop holes? Patents help in protecting your idea, but only for a limited time, even before it expires. You have to understand the product life cycle http://en.wikipedia.org/wiki/product_lif... If your product is a breakthrough, generates booming sales, then competitors (especially those mega firms) will start to notice. Even they cannot directly immitate your product, they will surely find some other modification so that they can produce similiar product and modifying it to better suite the customers' needs. Remember, patents protect designs, not concepts. Competitors have considerable inputs by learning from your success and failures. Yahoo has been the leader in the search engine game, but easilly beaten by Google by studying the weakpoints in Yahoo. The crucial word - kaizen. Continous improvements. You are in the driver's seat, and by having a direct input from customer feedbacks, you should continously alter your product so it becomes better and better. This will make it harder for competitors to follow your pace. So the best way to protect your product is by improving it from time to time. Competitors will always come, and you cannot win the whole market, but at least you can still holds large chunk of the pie if your product keeps getting better and better. All the best. http://www.invite2earn.com/?id=140833... check out this site for coool oppurtunity...!! you will have to apply for a patent right..only that will stop others from marketing your ideas |
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