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| *Ostroff, Fair and Company>>>Other - Advertising & Marketing |
Where can I find a good handbook on how to run TV campaigns? |
For instance, the book would describe GRPs, the do's and don'ts of when a tv commercial should run, on which channels, for which shows, etc... A good book to read on general advertising is Ogilvy on Advertising. But only you can choose on what TV channels, magazines etc, and what show or which page to put your adverts, there's no book for it. This is the beauty of this field think out of the box, be as creative as you want or play it safe and go for the obvious. |
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