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| *Ostroff, Fair and Company>>>Other - Advertising & Marketing |
Major: MARKETING---------Minor: COMMUNICATION? |
Is it likely for someone with the above education combination to get a job in Public Relations? Is it likely or possible for someone with just a Marketing degree to get a job in Public Relations? With regards to your first question: I am a Marketing MBA working for a jewelry company. I do know that two individuals applied for a recent PR internship position with my company - one with a communcations background, and one with a business/marketing background. In that particular scenario, the communcations individual got the position. On the flip side, I would definitely recommend anyone going into PR to have a good understanding of marketing as a whole. When we talk about an entire marketing strategy for a company, we discuss the four P's: price, product, promotion, place. PR is a very important part of the promotion aspect, but it has to tie in with the entire marketing strategy. You will get that from your marketing degree. With regards to your second question, I definitely believe it is possible to get a PR position with a marketing degree. It is all about how you use your degree, extracurriculars, skills, and experience to position yourself to an employer. If you are dead-set on PR, then you must emphasize the skills and experiences you have that can enable you to do PR well. My advice would be to seek a mentor in PR through networking. You can find a mentor by asking professors, classmates, friends, coworkers, etc if they have any contacts who have become successful in PR. I would ask them how they got to where they are now, what skills they apply frequently, and how much interaction they have with marketing with their own or clients' companies. From my experience, a lot of college's communication degrees are viewed as being a much less strenuous program then an actual business degree in marketing. I have a degree in marketing and have applied for PR jobs before and had no problem. Your degree is not what it's ALL about. It's valuable - but it also has a lot to do with you as a person and what you bring to the table. I have majors in Journalism and Marketing (double major) and I didn't have a problem getting a job in PR in the past - but more importantly I was willing to promote my ability to think creatively and fast on my feet and how to "frame" situations and circumstances in a positive way to create the right impression for my client. On the surface that might come across as lying - but I'm a very high integrity, honest person. What I mean is emphasizing and promoting the things about a person or company that will get the most media exposure and downplaying the best. If you "get" that I think working in PR is feasible for you even if you don't have the "perfect" degree combination. Be smart. Be savvy. Be clear. All the best, Denise Michaels Author, "Testosterone-Free Marketing" My experience - 2.5 decades in marketing including PR. |
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