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| *Ostroff, Fair and Company>>>Other - Advertising & Marketing |
Good internet marketing ideas for a non-profit event? (e.g. massive emailing and postings on blogs)? |
Internet marketing can get various tedious if you only rely on emails (although emailing messages about the event to anyone i know should be the first step). I really want to find a way to send this message out to as many people as possible. Any marketing genius out there who can help me with this? Thank you so much! Depends on if the event is national or local. if its local as I suspect...use the chamber of commerce site, and any available business directories or public forums there locally. In addition, approach individual businesses who have websites and ask if they would be willing to get on your bandwagon by placing a blurb on their site, directing people to your event site. Also, ask yourself if there are any opportunities for local businesses to benefit from your consumer traffic the day(s) of the event. ...perhaps there are companies who would want a coupon or something distributed at the event...and in exchange maybe you can buy/trade some additional advertising right now that is otherwise out of your budget. Get a PR article in your local paper. If it is a local event, you will probably have a committee of volunteers. Start by developing a cute and catchy email about the event, and have your volunteer committee forward it to all their friends and acquaintances. They can also ask these friends to help them "spread the word". Your local chamber will probably have a weekly newsletter or email blast you can get in on. Mass email can get your organization into SPAM territory, so please be careful! And make sure your event has a simple informational website that all your communications material can point to. |
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