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| *Ostroff, Fair and Company>>>Other - Advertising & Marketing |
How Wendy's (fast food) company conducts marketing acts using chosen business orientations?? |
What is Wendy's company profile?? Type of business orientations Wendy's company using?? Reasons Wendy's using chosen business orientations?? My lecture wanna me do this for my college project and if anyone know this please help me to find the informations. Wendy's brands include: Wendy's Cafe Express Pasta Pomodoro For brief description on their 'business orientation' you can check Wendy's investor relations page (link below) on the question why? the answer is simply diversification and brand expansion. They have started with one type of fast food business and after seeing that it is successful they just expanded in similar yet specialized businesses. Each of their brands is in the food industry but with different touch in order to capture different target clientele. Source(s): http://www.wendys-invest.com/ |
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