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| *Ostroff, Fair and Company>>>Other - Advertising & Marketing |
What is this part called on advertising you have the name of the business, or even a name of a school and then |
after that you have a phrase. Ok...like Kline Highschool, "Home of the Fighting Tigers", Or Toyota "Get's you where your going" ... and I am just throwing things out there, but I am trying to figure out what that phrase is actually called. You have the title and then that phrase...what is it?!?! Thanks. Slogan. Tag line " PUNCH LINE " Slogan, is not a Punch Line, certainly ! Slogan, is a promotional line, usually used as peg to pin up the position of product, during promotional campaign. . Your motto or your brand. |
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