Ostroff, Fair and Company
*Ostroff, Fair and Company>>>Other - Advertising & Marketing

MARKETING QUESTION...which one is the correct answer???



Often marketers who issue coupons will do _____ research to see if consumers will respond more favorably to half-off coupons or two-for-the-price-of-one coupons.

a. Observation
b. Survey
c. Secondary
d. Experimental
e. Concept

C. because the research, as you have outlined it, applies only to their special circumstance.uh....A)???
i would go with d. experimental research
.....i feel like i've come across this question b4....i know some friends that major in business administration.
D-EXPERIMENTAL <>is<>
Q
d. Experimental
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