|
|
| *Ostroff, Fair and Company>>>Other - Advertising & Marketing |
In advertising how would you upsell a service? |
In advertising how would you upsell a service? If you take the cost of the original offer, say you are selling a car worth 拢10,000. And you want to upsell some optional extras to the value of 拢1,000 - you would put the sale value of the car up at 拢10,500 and offer the upsell for only 拢500. You win both ways. I guess it depends what you need to upsell. But generally i'd always work to initially absorb the cost of the upsell into the actual cost of the product so as to make the additional upsell value appear less overall - and therefore more attractive. Then if the customer starts arguing about the overall price, and does not want the upsell, you still have 拢500 to knock off your total sale price, and thus remain competitive and profitable. I'm not sure I would even try to presell the upsell in media advertising. Try this new free classified site http://www.boxforyou.com 100% Free! |
| Tags |
| Government & Non-Profit Food Service Financial Services Administrative and Office Support Other - Advertising & Marketing Search Engine Optimization |
Finance Categories--Copyright/IP Policy--Contact Webmaster |