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| *Ostroff, Fair and Company>>>Other - Advertising & Marketing |
In marketing what is hybrid segmentation? |
I understand that it is when you join two segments into one, but can anyone give me a better explaination and examples? Hybrid segmentation is the kind of segmentation where instead of sticking to one particular segmentation style, marketers combine one or two segmentation variables and arrive at another segmentation. This style is referred to as Hybrid segmentation. Hope this helps. |
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