*Ostroff, Fair and Company>>>Other - Advertising & Marketing

Who is responsible for marketing a spirits product?

I mean for products like Smirnoff and Jose Cuervo...

Is it the distillery? (doubt it)
The manufacturer?
The distributor? for most products this varies by country/region
The parent or holdings company?

basically, where would i find the CMO for a product like Smirnoff??

Hi Brit,

In most instances, the CMO resides with the brand owners, in the case of smirnoff it would be dieago brands. They can be contacted at Diageo plc, 8 Henrietta Place, London, W1G 0NB.

They market heaps of other brands.

Their website is diageobrands.com.

Their CEO is Paul Walsh.

Brand management is usually done by individual brand managers/director of the brand in companies like this and they usually work on strategies. They will evaluate proposals from all marketing/branding companies and decide on which marketing direction that they will take.

I hope this helps

Britt -- the companies are so big--- they hire staff to advertise and promote..
Dale Ernhart Jr got $20M a year to put Budwiser on the side of his nascar race car..

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