Ostroff, Fair and Company
*Ostroff, Fair and Company>>>Other - Advertising & Marketing

Ad help for magazine?



I am a medical biller. I own my own company and I was recently contacted by a holistic/homeopathic magazine to write a small article. As a result of doing this I get a 4 line 26 character ad to include spaces and punctuation. Ok, kind of stoked about this but I have been playing around with this ad and everything sounds corny. Any creative thoughts out there that could help me with this?

I thought of something like

Some holistic providers can bill insurance too!
or Get the most out of your the service you provide by....


Any thoughts and donations greatly appreciated.

Congratulations! Very cool.

Well, 4 lines. Very tough to squeeze it in - but you want to take out any 'meaningless words' - or junk words that use up characters that won't help you accomplish what you want.

VERBS are great - they are a call to action...and you want them to contact you, right? Holistic healthcare - Billing headaches = XTZ Company

(it's kind of cute tongue in cheek - billing is mathmatic, so a cute add like that catches attention, uses fewer words and characters - gets the point across simply).

Good luck to you!
I think it is really important that you keep it simple and informative. Not very many people are aware that they can bill insurance for holistic health services. Maybe just:

Holistic practitioners: Do you want to attract more patients? Offer the option of billing insurance. Contact us today to find out if you are eligible.


Best of luck!
www.blueinkmarketing.com
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