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| *Ostroff, Fair and Company>>>Other - Advertising & Marketing |
I need advice on a good marketing strategy. I am momentarily brain dead. We sell mobile phones.? |
We dont have a shop so we have to look for clients by cold calling. This has been very hectic and we arent achieving our numbers. Does anyone have any suggestions? Hi There, I am sorry that i cannot be very specific as I do not know where you are and what kind of marketing your competition is doing. However i assume that it is very competitive. I would also like to assume that you have some form of edge against your competitor it may be package deal, pricing or payment package. I would feel that having a website will assist in convincing your customers that you "real". I know a lot of people shop or great bargains on the net. It may not be bad getting leads from the website although the percentage is lower. At the very least you may get to refer your customers to the web for virtual catalogues. What i would propose is perhaps getting a good package made up with a promotion. Perhaps a competition for free upgrades or accessories. And gathering data on the web for special discouts will generate leads and build database. You may need to do some fliers marketing that free registration and free ringtones on your web. This does not cost much but it will generally create traffic. Hopefully by intensifing the marketing promotion will help you accumulate better sales. Good Luck. BTW .. what kind of phones do you sell? Cold calling doest work if you are selling physical thing unless services, coz ppl like to see and feel the products. You may try do some off side marketing at offices, factory, complexes even college, where this places/company have lots of ppl/employees. Beside that try to find business partner i.e. big corporation may run promotion for free handphone while they launching new products i.e. buy Car free handphone etc. Hopes it help. |
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