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Wt are the four P's of marketing and four C's? |
Wt are the four P's of marketing and four C's? 1.Product = Customer Solution. 2.Price = Customer Cost. 3.Place = Convenience. 4.Promotion = Communication. 4 p's price product placement promotion (sometimes packaging is considered the 5th) there are 6 other p's: So, I guess there are 10 P's in all... Prior Planning Prevents Poor Product Performance A good thing persons question! The Four 'P's of Marketing are 1)Product, 2)Place, 3)Price and 4)Promotion 鈥roduct, in your case, would be your services--having services that are useful; providing the right services for the marketplace. 鈥lace refers to location. Your actual physical location should not be particularly important, compared to that of a retailer. You may even go to clients' offices rather than have them come to your office. Sometimes being in a status office building is an advantage for your image. But it can also make people think you will be too expensive. 鈥rice is a factor in many people's decisions. They can't see your expertise. They can't see your insight. They can't see how your past experience will help you provide solutions for them. They can see price. Sometimes if you are higher priced, people think that you must be better. But often, high fees will scare prospects away. When people are making a decision to buy a service, they will make it based on how much they like you or trust you in addition to price. 鈥romotion, in this "4-Ps" summary, refers to all the marketing methods you use. Four C鈥檚: 1)Company, 2)Competition, 3)Consumers, and Collaborators 4) Competitive Advantages 鈥ustomers Who is loyal to this firm and what do they care most about. What customers are we overlooking (new markets). 鈥?Costs Fixed and Variable; don鈥檛 get hung up on Sunk Costs. Be aware of the Relevant Costs for the decision at hand. 鈥?Competition Who鈥檚 eating our lunch? Who may take a bite out of our business in the future? How will competitors react to any move we make? 鈥?Company Here on Planet Earth, what will this firm go for and what will they resist? (You can鈥檛 come up with a solution for GM that involves not-making cars and trucks.) 鈥?Competitive Advantages Patents, manufacturing expertise, supplier relationships, channel relationships, consumer awareness including brands. With the Internet being added and soical networking have now started to give more added defination;0) Humbly answered, Devin Willis The Four P in Online Marketing posted on Paul D. McDonald, blog MBA http://small-biz-center.blogspot.com/200... The 鈥淭hree C鈥檚鈥? or Maybe Four, Five, or even More! By Dave Robinson Interviewers http://faculty.haas.berkeley.edu/robinso... The Four C's Drive the "5th P" http://www.seroundtable.com/archives/001... |
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