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| *Ostroff, Fair and Company>>>Other - Advertising & Marketing |
Can JetBlue really prosper if it pursues two different customer groups and two different strategies? |
It a opinion question re: JetBlue managing discount and business customers simultaneously. Will there be a danger with confusing customers or should they create two separate airlines? Every retailer does it why not them i think it will work. Remember: you can only follow one strategy: low prices or high quality. If any company tryes to follow both at te same time, it will not compete. If one company wants to focus on two opposite segments, it is better it splits on two different trademarks. Most smart marketeers have it as a strategy. One price for their brand and other for competitor brand. No chance. The cost of fuel will drive the business from now on. Few will survive. What, with the Africa problem, a belligerent Iran, the Russians and Chinese chumming up, intractable and murderous Iraqis, and a hurricane targeting the oil-rich U.S. gulf coast, fuel is seen to be only part of the problem. Still, if the price of oil falls anytime soon, its a trap. Also, Jet Blue has shown itself to be susceptible to turbulence in the past. Classes of service with very different fare structures usually doesn't work in today's economy. The group paying the higher fare will seek another carrier. The old fashioned first class /coach designations are crazy considering that the airline must do all it can to fill every seat. BTW by next month Southwest Airlines will be the largest airline in America in terms of passengers flown. They have a business model that works. Yes. Business customers often travel on short notice so the fares appeal to that group. Regular travelers that book in advance and have the best opportunity to get a great fare with jetBlue. It is by far the best and friendliest airline, so both groups will travel with them again. |
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