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What are some examples of Marketing Metrics?


What are some examples of Marketing Metrics?

The reference textbook on this is probably the book on 50+ Marketing Metrics to which you can find a reference on below Squidoo lens.

A typical metric is market share, but even such a simple metric can be measured in many different ways:
- based on unit sales
- based on sales volume
- based on 'total market', whatever you define it to be
- based on 'market segment' Source(s): http://www.squidoo.com/ultimatemarketing...
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