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What are the 5 buying motives? |
my wife is in furniture sales-i'm trying to help her Since she is in the furniture industry, I would say the following would be important. 1. Elegance and style 2. Comfort 3. Functionality 4. Durability 5. Cost 鈥?A Primary Want 鈥?A Product/Service Want 鈥?A Provider Want 鈥?A Benefit Want 鈥?A Price Want http://www.brooksgroup.com/blog/2007/08/... there is just 1 motive- which is make people want to buy your goods in a pleasant manner. AIDA is the way to make sales. Attention Interest Desire Action Stimulate those four elements in your prospect and the deal is sealed http://sifaka.simpleurl.eu The buying motives I know from sales and advertising are: Fear Profit Imitation Quality of life Safety Trust Price Price being usually not anywhere near the most important. |
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