Ostroff, Fair and Company
*Ostroff, Fair and Company>>>Other - Advertising & Marketing

What is your success rate with direct mailing?


My company is sending out just 1,000 mailers a week. We're a small (10-20 loan officer) mortgage shop in CA. The data we're mailing on is free public record.

Last time I did these the market was screaming hot and the respond rate was less than .5%. Also I was sending between 500-1000 a week by myself.

What has been your experience with mailers recently and do you think it is a cost/time effective option?

Your success rate is normal. With the advent of the National Do Not Call list, more people went to direct mail and the response rate is very low (most of the time). The best we've been able to achieve is 2.7% and we cannot maintain that consistently. Most of the time it is less than 1/2 of 1%. We've found better success with sponsored links on targeted web pages. For example, we do sponsored ads on the web page of our local newspaper, and get reasonable results for very little cost. Try contacting http://www.reachlocal.com and see if they can help...our success with them has been good.
I've seen up to 6% response rate (rare-but I saw it once). It all depends on what you are offering and who your audience is. It's obvious direct mail is cost-effective - just check your mailbox and see how many offers you receive from financial institutions daily. Without knowing more it would be hard to ell what might boost your response percentage, but here are a couple of suggestions:

*What are other local companys offering? Are you competetive?
*Purchase a prospect list based on your target group
*Enhance the look of your direct mail piece
*Increase your mailing size
The usual response rate is about 1 - 2%. Of course other factors plays a part.

The response rate will boost if the product you are offering is in trend.

In fact headlines does make a great difference. To find out how to write great headlines, get the free report.

http://www.millionaire-idea.com/newslett...
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