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| *Ostroff, Fair and Company>>>Other - Advertising & Marketing |
How can I promote my new advertising website, busiestwebsite.com, on a very limited marketing budget? |
How can I promote my new advertising website, busiestwebsite.com, on a very limited marketing budget? Getting traffic is a combination of a lot of things. The key to success is to create great content that visitors want to use, search engines will love and other websites will naturally link to. Of course, it's easier said than done. You can use pay per click advertising in the search engines to reach audiences looking for your products. You can use Google Adwords http://www.google.com/adwords or Yahoo http://searchmarketing.yahoo.com... Here are some shoestring marketing ideas that can help you get the visitors you need at the least cost possible: 1. Create the best content you can with the best products you can possibly offer. Your content is your best advertisement - if visitors love your content, then they will go back and spread the word to others. 2. Make it easy for users to recommend your site. Viral marketing is very important -- and easy to tap on the Web. But give your users the tools. Get a Recommend this Site script from websites such as cgiscripts.com and similar directories of scripts. Some even go as far as giving incentives to those who recommend the site to their friends. If only 10 people go to your site, but these 10 people invite 10 more - that's additional traffic that you get for FREE! Recommend Site Scripts (various) http://php.resourceindex.com/complete_sc... Big Nose Bird Recommend this Site http://bignosebird.com/carchive/birdcast... CGI Resource Index http://cgi.resourceindex.com/programs_an... Hostscripts http://www.hotscripts.com/php/scripts_an... 3. Rank well in the search engines (organic search results, not the pay per click). SEs can be a big source of traffic. The key is to create the best content in your niche. If you have good content, other websites will gladly link to you and offer your site as a resource to their audience. Check the on-page factors and be sure to get linked from authority sites in your topic area. If you are going to read only one piece on search engine optimization, I suggest you read Brett Tabke of WebmasterWorld.com's "Successful Site in 12 Months with Google Alone: 26 steps to 15k a day." http://www.webmasterworld.com/forum3/201... 4. Send out press releases. While outfits charge as much as $650 per release, there are free press release submission places on the Web. Press releases allow you to (a) attract media attention; (b) get more back links to your website without sending each website an email request; and (c) get more visibility especially if your press release gets in Google News or Yahoo News. http://www.prleap.com/sign_up.html... http://i-newswire.com/ http://www.24-7pressrelease.com/... http://www.pressbox.co.uk/cgi-bin/links/... http://www.pr.com/press-releases... http://www.prfree.com/ http://www.clickpress.com/releases/index... http://www.theopenpress.com/ http://www.przoom.com/ http://www.prweb.com http://www.newswiretoday.com/ http://www.free-press-release.com/... 5. Submit articles. Write articles and submit them to websites accepting author submissions. You get exposure for your business; establishes you as an authority in your field, and allows you to get backlinks for your website. If 50 websites publish your article and it contains a link back to your website, then you easily get 50 links from a single article. The more links you have, the greater your chances for increasing your search engine rankings. Here is a comprehensive list of where to submit your articles http://answers.yahoo.com/question/;_ylt=... 6. Post a link to your site for free where it is allowed (always read the Terms of Use). Examples are: Craigslist http://www.craigslist.com Google Base http://base.google.com Classifieds for Free http://www.classifiedsforfree.com/...... Text Link Exchange http://www.txtswap.com/ Recycler.com http://www.recycler.com/ Yahoo Classifieds http://classifieds.yahoo.com/ US Free Ads http://www.usfreeads.com/ Source(s): Free Ways to Promote an Online Business http://www.powerhomebiz.com/guide/cases/... I would say you鈥檙e best bet is to go for search engine optimization, focus on creating back links to and from other websites with relevant content and high page rankings. If you persist you should get into the top ten on the major search engines. Also consider setting up a few blogs and keep your content updated having interested readers going to your website, this will also create you more back links. There are many options you could go for but this is in my opinion one of you鈥檙e best options to get targeted visitors consistently at an affordable price. One of my clients built a pretty good online business for natural health and beauty products. He used mainly Google Adwords to do it. You can also use Yahoo's network. After one and half years he is grossing $7,000 per month. He nets about $3,000 a month after paying Google and his suppliers. I think that is a good job. You can also take ads on good websites. In other words you must pay for it one way or another. Check out Wahm Search Engine http://www.wahmsearchengine.com... If you鈥檙e one of the 700 million email users sending over 30 billion emails every day, you can point, click and send vibrant video emails to anyone, anywhere in the world, anytime. Talk Fusion combines the power of television with the ease of email, allowing you to be in two places at once, share special moments and even build greater brand loyalty among customers. All without annoying downloads, pop-up windows, software to install or attachments to open. And with our proprietary technology, you can add razzle-dazzle to any message in less than two minutes. Create video emails that will impress everyone. After all, isn't that the point? It is so simple, anyone can use it. No Internet experience necessary. It's fast and affordable! Create great-looking video emails in the same time it takes to make a bowl of popcorn. Everyone loves Talk Fusion鈥檚 video email. http://www.talkfusion.com/1505199... I would highly recommend www.fastpitchnetworking.com. Not only can you network with other business professionals but they also offer a ton of ways to market your business.(Post and distribute press releases, promote your blog, post and register for networking events) In addition they optimize your Fast Pitch profile based on the info on your profile and keywords you select for search engine visibility. |
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