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| *Ostroff, Fair and Company>>>Other - Advertising & Marketing |
What can you say about the price sensitivity of Priceline鈥檚 customers? |
What can you say about the price sensitivity of Priceline鈥檚 customers? I would say that the place is called "Priceline", not "ReallyGreatStuffLine". Customers who go to Priceline see price as the foremost issue in where they shop and that's the draw for them. If a place was named "EvenLowerPriceline", they'd flock to that place. In other words, I don't think they feel much loyalty to the place. |
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