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| *Ostroff, Fair and Company>>>Other - Advertising & Marketing |
In marketing what is relevant set? |
In marketing what is relevant set? Relevant set is a group used by consumers to limit external search and alternative evaluation. Most consumers are looking for ways to limit the amount of external search to some manageable level. One way to do this is to restrict the number of products, brands, or retail outlets about which to gather information. Hence, the concept of relevant sets of options to be pursued is useful. Thank you for your answer Magnolia! |
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