Ostroff, Fair and Company
*Ostroff, Fair and Company>>>Other - Advertising & Marketing

What is "Product Uptake Curve" ?


How do you use that information in Pharmaceutical Marketing & Forcasting? I have a decile table, and a product uptake curve, and I am trying to figure out what to do with this information. Please help.

draw the graph. one way to do it is assign X-axis for time; Y-axis for demand. If you draw them in sequence you will get product life cycle. If you draw them in a way they cross you get demand/supply curve. OK?!
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