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| *Ostroff, Fair and Company>>>Other - Advertising & Marketing |
Do you think this is good? What does it need? Opinions please! It's an ad I'm running for daycare in my area |
Thanks in advance! http://felicia0923.tripod.com/need_dayca... Felicia, You have all the basics here, but I feel like it lacks something that is so important...warmth. Put yourself in your customer's shoes...they aren't buying a loaf of bread, here. They are entrusting you with caring for their most precious thing in the world. Your customers want their children to be safe, to have fun, to have friends. You could lead with "Felicia's Home Daycare" instead to make it a bit softer. Also reconsider the phrase "now taking children" -- sounds a little too clinical. How about "tender loving care for infants through age 12." Hope this is helpful. Good luck with your new venture! It doesn't look very professional. The colors are too much - and personally I don't like the font. Try using black lettering, bolding the headlines and the part that says "FIRST AID AND CPR TRAINED"... don't use CAPS LOCK on the whole thing and maybe change your font to verdana or gill sans. Good luck! Graphic designer You may want to limit the color use, especially in "NEEED DAYCARE?" Also I think I would get rid of the third E in need, and you may want to change learning to education. Good luck to you. Personally I think that it's all right for what it is -- it's not something that you're putting in a newspaper or anything. Put the text I just pasted from your add below at THE BOTTOM of your ad -- it should be the last thing you say. Your message is that you're offering daycare, these are more like details that tell them you're credible. WEST VIRGINIA REGISTERED CCRC HEALTHY MEALS, ACTIVITIES, LEARNING, CPR & FIRST-AID TRAINED |
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