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| *Ostroff, Fair and Company>>>Other - Advertising & Marketing |
Need help advertising my outdoors website? |
where is the best place to advertise my online outdoors site? it's an outdoors website: http://www.trueoutdoorsmanonline.com... (just for reference) You can use pay per click advertising in the search engines to reach audiences looking for your products. You can use Google Adwords http://www.google.com/adwords or Yahoo http://searchmarketing.yahoo.com... You can also advertise in outdoor-focused and outdoor sports focused websites -- though if your budget is limited, at least request for a live link or a mention in the site or blog. Here are some shoestring marketing ideas that can help you get the visitors you need at the least cost possible: 1. Create the best content you can with the best products you can possibly offer. Your content is your best advertisement - if visitors love your content, then they will go back and spread the word to others. 2. Make it easy for users to recommend your site. Viral marketing is very important -- and easy to tap on the Web. But give your users the tools. Get a Recommend this Site script from websites such as cgiscripts.com and similar directories of scripts. Some even go as far as giving incentives to those who recommend the site to their friends. If only 10 people go to your site, but these 10 people invite 10 more - that's additional traffic that you get for FREE! Recommend Site Scripts (various) http://php.resourceindex.com/complete_sc... Big Nose Bird Recommend this Site http://bignosebird.com/carchive/birdcast... CGI Resource Index http://cgi.resourceindex.com/programs_an... Hostscripts http://www.hotscripts.com/php/scripts_an... 3. Rank well in the search engines (organic search results, not the pay per click). SEs can be a big source of traffic. The key is to create the best content in your niche. If you have good content, other websites will gladly link to you and offer your site as a resource to their audience. Check the on-page factors and be sure to get linked from authority sites in your topic area. If you are going to read only one piece on search engine optimization, I suggest you read Brett Tabke of WebmasterWorld.com's "Successful Site in 12 Months with Google Alone: 26 steps to 15k a day." http://www.webmasterworld.com/forum3/201... 4. Send out press releases. While outfits charge as much as $650 per release, there are free press release submission places on the Web. Press releases allow you to (a) attract media attention; (b) get more back links to your website without sending each website an email request; and (c) get more visibility especially if your press release gets in Google News or Yahoo News. http://www.prleap.com/sign_up.html... http://i-newswire.com/ http://www.24-7pressrelease.com/... http://www.pressbox.co.uk/cgi-bin/links/... http://www.pr.com/press-releases... http://www.prfree.com/ http://www.clickpress.com/releases/index... http://www.theopenpress.com/ http://www.przoom.com/ http://www.prweb.com http://www.newswiretoday.com/ http://www.free-press-release.com/... 5. Submit articles. Write articles and submit them to websites accepting author submissions. You get exposure for your business; establishes you as an authority in your field, and allows you to get backlinks for your website. If 50 websites publish your article and it contains a link back to your website, then you easily get 50 links from a single article. The more links you have, the greater your chances for increasing your search engine rankings. Here is a comprehensive list of where to submit your articles http://answers.yahoo.com/question/;_ylt=... 6. Post a link to your site for free where it is allowed (always read the Terms of Use). Examples are: Craigslist http://www.craigslist.com Google Base http://base.google.com Classifieds for Free http://www.classifiedsforfree.com/...... Text Link Exchange http://www.txtswap.com/ Recycler.com http://www.recycler.com/ Yahoo Classifieds http://classifieds.yahoo.com/ US Free Ads http://www.usfreeads.com/ Source(s): Free Ways to Promote an Online Business http://www.powerhomebiz.com/guide/cases/... Try google adwords or classified advertisment http://www.freewebs.com/advertising-agen... One medium that is commonly ignored by the local/small and/or online business is TV advertising. Today, it is much easier for small businesses to gain access to affordable cable TV spots. It's been shown that the 1-2 punch of TV for branding/awareness and search engines to pull in viewers is a highly effective tool to gain exposure. Report: Offline Ads Are Heavy Drivers of Search By Kevin Newcomb , August 20, 2007 While many search marketers understand that there is a connection between online and offline marketing, some may not understand its full extent. According to a new study by Jupiter Research and search marketing agency iProspect, a surprising two-thirds of searchers are led to search on a given keyword as a result of offline marketing. Specifically, 37 percent of respondents said that in the last six months, a television ad prompted them to conduct a search on a particular company, service or slogan, while 20 percent said a magazine or newspaper ad led them online. Twenty percent said a company's store drove them online, and 17 percent were influenced to search by a radio ad. A smaller number were influenced by outdoor ads. Only 33 percent of respondents said they had not been influenced to search by any offline media in the past six months. For daily searchers, the influence of offline media was even more apparent, with only 28 percent of searchers saying they had not been prompted to search by any offline media in the past six months. "Today, it's incumbent upon marketers to integrate search with their offline efforts," said Robert Murray, iProspect's president. "Quite simply, their offline messaging needs to be memorable and facilitate search, and their search efforts need to echo that messaging and integrate those keywords. The bottom line is that integration is no longer optional." The most common keywords searched were company names, or names of products or services mentioned in an offline ad. In 44 percent of cases, the keyword was the company name. To take advantage of this, marketers should prominently feature company and product/service names in their offline advertising, and make sure their sites are organically optimized for those keywords, and they are showing up in search ads on those keywords as well. If an offline ad features a tagline or slogan, search marketers should also ensure they are showing up in either organic or paid results for that as well, Murray said. "Offline ads have a short window of time to get the message out to the audience. People often tune out ads, but remember snippets of them. That makes search even more important," Murray said. Besides driving traffic, offline media tends to drive quality traffic, according to Murray. The study asked those users influenced by offline media if they had ultimately made a purchase at that site as a result, and found that 39 percent had done so. That 39 percent conversion rate is generally higher than the rate achieved by either search or offline channels alone, Murray said. While the offline ad gets attention and creates demand, it's search that can harness that demand and drive the potential customer to the company's site and turn it into a sale, he said. "Sure, offline channels can drive traffic, but at the end of the day, it's pretty much meaningless if a purchase isn't made," said Murray. "Marketers want to know the pay-off. And the data from this study suggests that search and offline produce extremely impressive results." While many marketers are aware of the relationship between online and offline media, it can still be difficult in some organizations to coordinate online and offline campaigns, due to the siloing still present in many marketing departments, Murray said. Many offline marketers don't want to give up any control to their online counterparts, but Murray has found that laying out the situation clearly can help both sides adopt more of a team attitude. "Search is no longer an add-on consideration for marketers," said Murray. "It is front and center. And while it is a powerful channel on its own, it's clear that its efficacy is multiplied when combined with offline channels." ------ If you are interested in finding out just how affordable cable advertising can be, shoot me an email at elee@spotrunner.com Good luck! http://www.clickz.com/3626795 Try this website http://www.boxforyou.com a FREE classified website. You can run your ads for 60 days and it's 100% Free! You have nothing to lose anyway , why not take advantage of this free service :-) http://www.boxforyou.com |
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