*Ostroff, Fair and Company>>>Other - Advertising & Marketing

How does Amazon.com creates such a strong brand awareness?

They use a name which has nothing to do with their business and is provocative, in a way. They also got lucky with huge stock appreciation in their early stages when they weren't even profitable. Therefore, almost everyone knows what Amazon.com is.

they went big fast and made sure they were talked about often.
They pioneered the affiliate program on the internet and continue to set records

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