|
|
| *Ostroff, Fair and Company>>>Other - Advertising & Marketing |
Need opinion on advertisment.? |
Dear all, I doing my advertising assignment and i want opinions whether do you think it can work. I am trying to sell a men's underwear. My visual would be a fully dress men who wear the underwear on the outside(Something like superman but i not using him in here). I think either i would be using the visuals which only show the midsection and below or the full body length. My tagline would be "So stylish, you just to show it all". I am trying to jump out of the sexual appeal/ innuendo/objects that you always find in underwear ads. Do you guys or girls think this would work ? Give reasons. If no, give reasons too and if you can, write your own tagline and why. Thanks I think it's a good basic idea. Just a suggestion- "So great- Ya Gotta Show it off!" Just a language thing. Also, put it in scenes where no sane person would ever do this, like a business meeting or people talking at the water cooler. Jim has some good ideas, and I like your initial concept. Tag line is a little weak. How about something well known like "If you've got it, flaunt it" Yes the guy should be in a Brooks Brother suit, a well groomed wall street type maybe riding on a busy subway or crowded bus. On the other hand, you could show the Brooks Brothers guy fully clothed, same locations, but somehow we've got x ray vision and can see through to his undies. Tag: "They won't notice, but you will." See I think its a matter of whether you are trying to appeal to a sense of style and snobbishness or is comfort the real selling point? Combo: Headline."If they passed a law saying you had to wear your underwear on the outside, you'd choose (brand name) every time." Gets to the idea that a lot of people wear pretty ratty underwear. So push that a little further and you've got a "respect yourself" type ad. or quasi humorous "Are you too good for your skives?" You don't want to heart your customers by showing stupid man wearing undies out side. |
| Tags |
| Government & Non-Profit Food Service Financial Services Administrative and Office Support Other - Advertising & Marketing Search Engine Optimization |
Finance Categories--Copyright/IP Policy--Contact Webmaster |