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| *Ostroff, Fair and Company>>>Other - Advertising & Marketing |
Can anyone give me an advertisement theme and tips? |
A theme for promoting the English Language. How can I make it attractive? "ENGLISH LANGUAGE HAS BEEN INVENTED HERE." An American went to London He booked a room and about to take the lift. The liftboy told him, "Sir, the lift will come in ten seconds." The American questiioned, "You mean elevator." "No, Sir, the lift." Then the American told, "Do you know that elevator had been invented in American?" He replied, "But, Sir, the language has been invented here." . One of the best ads for promoting the English language was, "Do You Make These Mistakes in English?" This ad was written by Max Sackheim and you can find it in his book, "Billion Dollar Marketing" or in "Tested Advertising Methods" by John Caples. You can pick up either book used at Amazon or Half.com, but you'll find the book by Caples to be less expensive. I just paid over $50.00 for Sackheim's book. It's important to note that the winning ad was tested by mail order response against "The Man Who Simplified English". The winning ad is captioned by Caples in his book as "The Longest-lived of all Mail Order Ads"! If you'd like to learn more about how to write winning copy, I suggest you take a look at Dan Kennedy's Deluxe Copywriting Seminar In-A-Box at http://www.dmwebsite.com/skagit/copy-sem... Thanks for asking, Rod http://www.squidoo.com/seriousmarketings... |
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