Ostroff, Fair and Company
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What are the different kinds of print ad layout?



if possible pls describe each

some topics. about print ad layout.. Source(s): http://www.commerce.org.cn/plus/search.p...
I'm not sure if I can remember them all.

1. Brand building. It educates. It just puts your product/service on display.
2. A direct ad. It identifies the reader and specifies what makes your product a good fit.
3. A coupon. It includes a "call to action" that requires the end user to bring in the ad, or use a code on a web site to receive a discount.
"On Advertising" by Ogelvy
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