Ostroff, Fair and Company
*Ostroff, Fair and Company>>>Other - Advertising & Marketing

If finance is to help marketing in planning proces, what benefit are there in utilising decision tree analysis



If finance is to help marketing in planning proces, what benefit are there in utilising decision tree analysis

The main benefit is in terms of Contingency planing - decision tree helps to outline different scenarios and branches of how things might happen.
It is a good tool for getting the business prepared on what is ahead.
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